AGENCY TRANSFORMATION

TO

The post 2020 advertising marketplace requires agencies to step out of their comfort zone. There are hard truths we need to accept. No agency is an island anymore. There is no such thing as a regional agency. Both clients and talent have more choices than ever.

 

Kaizen /ˈkīzən/ def. continuous improvement.

  • Define brand positioning and visual identity.

  • Audit expertise and restructure staff goals and priorities.

  • Develop marketable process.

  • Advance the quality of the output.

  • Package success.

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